Tag Archives: Sainsbury’s

The Sainsbury’s Christmas Advert

 

 

You have all by now surely seen the British grocery chain Sainsbury’s exceedingly well-done Christmas advert depicting the famous 1914 Christmas truce and football match – where German and British soldiers put aside their weapons and come out of their trenches for a brief moment of camaraderie.  As one who writes about soldiers,  memory, and reconciliation I found this commercial very interesting. Understanding that Christmas is for sharing, these men show no spirit of enmity. Rather, they enjoy a celebration of humanity and selflessness in the midst of chaos while recognizing, as the ad implies (with the distant sound of artillery), that they will soon have to return to hostilities.

What are your thoughts?

With compliments,

Keith

The Americanist Independent