The Commercial Landscape at Gettysburg

The very first time I visited Gettysburg, with my UCLA undergraduate class…way back in 2001, I was particularly struck by the commercialism of the battle. Everything, or nearly so, is geared to selling that fight. I suppose I understand. After all, the town itself is nearly completely surrounded by a national park, and thus cannot expand into other areas of the marketplace. Its main attraction of course, is tourism, and businesses have responded accordingly.

This academic year, I am taking my own class to Gettysburg. As part of the experience, we are going to spend some time examining the commercial landscape. A few questions I expect them to tackle: at what point (if any) does tourism trivialize the struggles of those who  fought at and lived in Gettysburg in 1863? If you looked only at the commercial landscape, would you understand any of the issues that had been at stake during the war? Similarly, could you tell who won the battle by looking at the commercial landscape? When visiting the park visitor center, what are the dividing lines between consumer culture and history?

That should certainly keep them busy for a few hours – I am open to your suggestions as well.

With compliments,


3 thoughts on “The Commercial Landscape at Gettysburg”

  1. Have you discussed the difference between history and memory, and will your discussion questions involve how the battle has been remembered over the years?

    Also, another question would be can they tell who were the generals in charge of each side during the battle based on the commercial landscape?

  2. I hope the students’ impressions will be shared with the Gettysburg community. A reality check can be a good thing….

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