Rebel Yell Bourbon. Discuss.

I've been know to enjoy a bourbon from time to time. I was recently admiring labels and this one in particular struck me as odd. There are several things going on here that I found somewhat incongruous. The Confederate cavalryman I get. But "Rebel" Yell established in 1849? And the "deep south" of Old Kentucky? Hmmmmmmmm.... maybe they are just trying to cover all their bases. What are your thoughts? Not for nothing...this stuff is pretty good for a less expensive bourbon. With compliments,

Keith